@inbook {1417, title = {Exhibition Rhetorics. Material Speech and Utter Sense}, booktitle = {Thinking about exhibitions}, year = {1996}, pages = {175-190}, publisher = {Routledge}, organization = {Routledge}, address = {Londres}, author = {Ferguson, Bruce W.}, editor = {Greenberg, Reesa and Naime, Sandy and Ferguson, Bruce W.} }